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Transcript

Behind the Scenes: Creating Short Videos to Spread the Word About Genetic Risk

Last year I discovered that I had inherited a BRCA1 genetic variant from my father. This means I am far more likely to develop breast and ovarian cancer than the general population. (1)

There are ways to minimize your risk of cancer if you know you have this, but first you need to know. 

We want to warn the family, but it's a big family.

To spread the message about this variant, I've teamed up with two cousins, both breast cancer survivors with the same BRCA1 genetic variant. They agreed to share their experiences for the rest of the family. We know some family members prefer video to written word, so I've created both a video and a blog post, along with short teaser videos to try to catch their attention. On YouTube these are just called "shorts" and on Facebook they are called "reels".

These are supposed to be very short videos that start with something really catchy and interesting and then tell a story that people just can't stop listening to. Sounds good, huh? I did manage to make the video short. I know I nailed that part!

Using Burned In Captions

One of the suggestions for these short videos is to use what is sometimes called "burned in" captions. Normally when you watch a video on YouTube or Netflix, you can choose to turn the captions on or off, but burned in captions are always turned on. In fact, some video editing programs have ways to make these captions larger than usual and to change how they look in various ways.

I've used these captions in my teaser videos. I did this with an editor called Camtasia. Similar options are available in various other video editing applications as well. A free editor called Capcut comes to mind. The attached video is part two of Cousin Melody's comments about chemo.

Watch for the burned in captions as Melody talks about how at first she thought chemo was going to be OK, until it wasn't. 

Footnote:

(1) https://www.facingourrisk.org/info/hereditary-cancer-and-genetic-testing/hereditary-cancer-genes-and-risk/genes-by-name/brca1/cancer-risk